How to make money by doing digital marketing from home? What is digital marketing? Why and how to do digital marketing?

Hasan searched Google for "Best quality Headphone" several days ago. But he's noticed that most of the ads he's been getting on Facebook lately are related to headphones. Although he still hasn't bought headphones, it's not just that it's seen on Facebook. As always, even if he goes to Instagram, the ads that show him are all the chic headphones collection. However, Hasan has benefited a lot from this. Got to know about many brands and their offerings. But he is a bit worried. According to him, this type of ad would not have appeared on his timeline before searching on Google.

Incident Analysis – Incidents with Tasreef happen to all of us more or less. If you keep your eyes and ears open, you will feel it too. The reason behind this is – Digital Marketing. Fourteen digital marketers have repeatedly researched and targeted Tasrif. As a result, they succeeded in bringing this kind of ed to his timeline. In today's post we will discuss about digital marketing. In today's post we will know-

1) What is digital marketing?

2) Why do digital marketing?

3) Types of Digital Marketing-

4) What is online marketing?

5) What is offline marketing?

6) What is Search Engine Optimization?

7) What is search engine marketing?

8) What is content marketing?

9) What is Social Media Marketing?

10) What is pay-per-click advertising?

11) What is affiliate marketing?

12) What is email marketing?

13) What is Enhanced Offline Marketing?

14) What is radio marketing?

15) What is television marketing?

16) What is phone marketing?

17) How to build a successful career in digital marketing?

18) How to make money by digital marketing

1) What is digital marketing?

Digital marketing is a method of promoting products to consumers or customers using internet, mobile phone, social media. The work of marketing is mainly to deliver or inform people about goods and services at the right time. Nowadays people spend most of their time online unnecessarily. It has increased several times during the Corona period. Digital marketing is an easy and effective way to get your product in front of this huge audience.

To put it more simply, digital marketing is an aspect of product marketing that deals with electronics devices, social media, and the internet.

2) Why do digital marketing?

Any business needs marketing for promotion and expansion. Times have changed, and so has the style of marketing. Marketing is digitalized now. There is no substitute for marketing, be it organization or product.

Digital Marketing is much more specific and can be marketed to only those people who want that specific product. Which is not possible in conventional market.


If you want to do marketing of any product or service in conventional method, you have to use print ads, phone communication, physical marketing. It is also not easy to reach people as easily as it can be done online. A bigger problem with traditional marketing is that it costs a lot of money and time. In this case, digital marketing has become a savior. If one wants to reach his target audience very easily then there is no alternative to digital marketing.


Digital media can be used to promote products according to audience interests, which is often impossible to do in physical marketing. And even if it can be done it is quite expensive.


When doing physical marketing, it can be seen that an ad show is being done in front of many people at the same time or a printing advertisement is being given. In this case, it can be seen that not everyone is equally interested in this product or service. And that is not to be expected. In this case, those who are curious about the product basically fall under Productive Marketing. Those who are left out have little to expect from the company. The greater the number of people who are not interested, the greater the marketing failure.


But there is no scope for this in digital marketing. If you can get marketing from a good agency then almost every ad of yours will reach the targeted audience. This means that ads will be shown specifically to those who are interested in the product. This is the biggest plus point of digital marketing.



3) Digital Marketing by Type –

Digital marketing can be divided into 2 parts. Online Marketing and Offline Marketing.


4) Online Marketing

Search engine optimization

Search engine marketing

Content Marketing

Social media marketing

Pay-per-click advertising

Affiliate Marketing

E-mail marketing


5) Offline Marketing

Enhanced Offline Marketing (LED Tv add)

Radio Marketing

Television Marketing

Phone marketing


At this stage we will take a brief idea about the marketing strategy mentioned above. Let's first know about the category of online marketing.


6) Search Engine Optimization

Currently search engines can generate the most traffic. And the most popular marketing strategy is search engine optimization. If we talk about SEO in one word, then the word stands that - arranging the website in such a way, through which the search engines can know what is in your content and optimizing the site by matching the keywords of those who are searching is search engine optimization.

7) Search engine marketing

Search engine marketing is abbreviated as search marketing. Search marketing is the name given to the process of gaining traffic through both paid and non-paid means. That is, when I search on Google, two types of results come. Those that are paid are written in lower case (ad). And those that are unpaid fall under SEO.


8) Content Marketing

A lot of people think of blog posts as content marketing, but that's not quite the case. Many people bring many types of products in front of us through storytelling. Promotion through storytelling is basically content marketing. We will discuss these in detail in future posts. But before that, let's give a little brain food, that is, content marketing first started in 1885 through a magazine called (The Furrow).

9) Social Media Marketing

The most popular aspect of digital marketing is social media marketing. Because nowadays people spend most of their time on social media. The most suitable places for sellers are social media, Facebook, Twitter, Instagram etc. Social media marketing is the easiest way to reach a targeted audience at a very low cost.


10) Pay-per-click advertising

A reliable area of marketing is pay-per-click advertising. A method that is best suited especially for those who are marketing to generate website traffic. In this method you have to pay per click for the ad. Besides, those who do affiliate marketing can make good use of this method. But this is an expensive process.


11) Affiliate Marketing

Affiliate marketing is the marketing method developed by referring others. Those who do affiliate marketing here do not have any products of their own. This marketing strategy has evolved to generate traffic through backlinks. Affiliate marketing is one of the most popular and effective forms of digital marketing.


12) Email Marketing

In simple words, the method of marketing through e-mail is e-mail marketing. When we open accounts on various websites, they collect our e-mails. Later they can easily reach us through those emails. Although the trend of checking e-mails in Bangladesh is much lower than in other countries, you can't get an idea of the world of e-mail marketing with this car concept.


To put it more simply – imagine if every day you check e-mail like you check messenger messages and if marketers inbox you to promote their products how easily they can reach their customers. Many people think that email marketing is the most effective method.


You probably have some basic understanding of online marketing. Now we will try to give some more ideas about offline digital marketing.


13) Enhanced Offline Marketing

Simply put - the ads that run animated on roadside billboards are basically enhanced offline marketing. One of the most cost effective marketing strategies. If this type of ad can be placed in a place with heavy traffic jams, it can reach a large audience very easily. Especially electronic goods sellers use it.


14) Radio Marketing

The history of radio goes back to almost 100 years when there was live telecast on radio. Before you come to beat me, let me explain why I have dragged radio marketing into digital marketing.


You already have the impression that radio is a dying industry. But if you think so, then I have some information to surprise you.


Radio still reaches about 85% of Americans. They listen on average for about 2 hours. 40% of the world's radio advertising is spent in America alone. Also, half of the total American population listens to the radio at least once a month.


However, podcasts are taking the place of radio day by day. We will discuss this later.


15) Television Marketing

Television marketing lags far behind other aspects of digital marketing when it comes to targeted audience reach. There is no denying it. Because the ad show on television is actually aimed at everyone. But in other sectors of digital marketing ads are shown according to people's interest and surfing patterns. In that case, there is definitely a decline in TV marketing. But even after that they have grabbed a share of Marketing Hughes.


16) Phone marketing

I think phone marketing will be the easiest to explain to you. Because we who are in Bangladesh are fed up with the torture of mobile operators. Their packages, tunes, products, concerts are sent to the audience by sending these messages, which can be called phone marketing in short. In addition, many times you will see him calling and listening to various smart things. These activities of theirs also come under the scope of phone marketing. Besides, many companies also run marketing activities with various coupon giveaways. We hope to discuss these in detail and take you to many unknown facts.


17) Digital Marketing Career

Digital marketing as a career is a promising field of work and the need for this sector is constantly increasing. It is as challenging as it is promising type of work. You will be surprised to know that degrees in digital marketing are being offered in many prestigious universities of the world. There are many people who choose the subject of Digital Marketing to study Masters. The reason is that it will be in huge demand in the near future and still is.


Many of the youngsters feel comfortable taking up digital marketing as a career. Analyzing the reasons, this sector is relatively easy to learn and demanding. Anyone can easily start practicing digital marketing because of its many facets.

Besides, if someone learns digital marketing, then very soon he can set up any business of his own.


18) How to make money by digital marketing?

Anyone doing anything these days needs online promotion. Which will increase more in coming days. All these organizations are keen to increase their activity online. As a result, everyone may need their own marketing agency or marketer.


This is the local sector, outside of which there are large organizations, such as phone companies. They have to pay huge amounts of money every month to marketing agencies to promote their products. Everyone has to come to digital platform today or tomorrow, there is no alternative.


And when everyone comes, it will be necessary to tell everyone about their products. But social platforms are being designed in such a way day by day that if you don't spend money or do digital marketing then your post will reach very few people. Those who have already opened the Facebook page know the matter. Or those who use Facebook ID will also see that your post reaches 25-40% of people compared to total friends.


It is much less in the case of Page. Doubt whether 20% reaches maximum. In this case, social media platforms want you to pour money behind marketing. Otherwise they are not showing your post to anyone.


You don't have to worry about the field of work if you learn good quality marketing. From small neighborhood shop marketing to becoming an Apple marketer, there are huge opportunities. Besides, you can earn a lot of money by freelancing.


Digital marketing in USA, A digital marketer's monthly income is around $4862. Approximately four and a half lakhs in Bangladeshi taka.


The possibilities of digital marketing are huge. You can do freelancing if you want. Can work for any company. Can work for any major media.


You can earn by campaigning. It is a promising sector. This US election saw presidents spend more money using social media than directly campaigning.


Following the United States, many countries will use social media for election campaigns, opening up a new and huge potential for digital marketing.

I hope the reader has been able to present a little information about digital marketing. I will discuss specific topics in detail in future posts. Until then stay well, stay healthy.